Heads In The Cloud
Hitc 2019

Join three telecom industry leaders as they discuss tips and tricks in the Unified Communications world. Plus, meet their expert guests who share their own unique perspectives on the industry.

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    045: An Insider's Look on Marketing Automation with David Lewis

    In this episode, David and John speak with David Lewis, the Founder and CEO of DemandGen International Inc., a marketing agency that specializes in digital marketing. In addition to being the CEO of DemandGen, he is the author of Manufacturing Demand - the #1 book on modern lead management. In this podcast, hear how David Lewis got his start in marketing automation and marketing and sales technology. You'll learn why a company should invest in marketing automation, the importance of utilizing microsites, and their use in attracting customers. David Lewis also discusses what DemandGen does for its customers, lead scoring, what his book, Manufacturing Demand, is about, and his favorite sandwich.

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    044: A Marketing Match For Telecom with Michael Sterl

    In this episode, John and David speak with Michael Sterl, CEO of Carve Digital which is a marketing firm focused on the tech industry. Michael is also a Board Member of Telecom For Change, an organization that raises resources and revenue for underfunded charities, and is the Cofounder of Cloud Optik, a growing business dedicated to providing tools to offer a world-class set of data and analytics capabilities. Amid this packed discussion, discover what led Michael to specialize in working with cloud and telecom service providers, agents, and partners to tackle marketing efforts and enable their sales operations.

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    043: Improving Your Digital Handshake with Brian Fanzo

    In this episode, John and David speak with Technology Evangelist Brian Franzo. Brian is a millennial keynote speaker, specializing in marketing through social media within the B2B space. He shares his career journey that began with 9 years working for the Department of Defense in the cyber security sector. After being named the fastest individual to become Sr. VP, Brian made a drastic career change which led to his current passion of teaching businesses to stand out from the noise and engage with customers in the digital space. It was this passion that led him to form the company iSocialFanz, a company focused on launching digital and influencer strategies for brands, including Dell, EMC, Adobe, IBM, UFC, Applebees, and SAP. Listen in and learn all about topics covering creating your digital handshake, staying top-of-mind with your customers, utilizing and embracing change, building a trustworthy brand, and much more!

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    042: A Technologist's Take on Trends with Gary Audin

    In this episode, David and Graham welcome Gary Audin, President of Delphi, Inc. With a background including over 40 years of computer, communications, and security experience, Gary humbly defines himself as a Technologist. He produces webcasts, podcasts, EDUcasts, and whitepapers for hundreds of vendors and service providers, along with being a prolific speaker at hundreds of conferences and user groups. Gary touches on a variety of topics including everything from Security's growing importance, SIP Trunking's most common issues during installations, 5G predictions, and his border collie Keyboard's special talents. Listen in and also hear David's unusual animal encounter story and how it relates to repurposing old sheets/pillows for a good cause.

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    041: An Inside look at Channel Event Management with Art Wittmann

    In this episode, David and John reveal the details on Star2Star's upcoming event at Channel Partners in Las Vegas. They also interview Art Wittmann, SVP of Content for Informa's US Technology brands. Art shares his journey of working as Channel Partners SVP and Manager during the transition to Informa's Knowledge and Networking Group, along with his experience in rebuilding Channel Partners into a thriving brand with a bright future. He discusses trends on Channel Partner's growth over the years, announces upcoming events including news on their first show in London, and reveals the keynote speaker for the next Channel Partners event in Las Vegas. Tune in and learn about which technology topics will keep you one step ahead, the importance of UX, and what dinosaur is John's favorite.

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    040: The Advantages of the Cloud with Zeus Kerravala

    In this episode, The Cloud welcomes back Graham Potter to the podcast! Graham has returned from his travels to Kilimanjaro (and some fun facts to share). He and David also interview Zeus Kerravala, Founder and Principal Analyst at ZK Research. Zeus was the Senior Vice President and Chief Research Officer at the Yankee Group for eleven years before leaving the company to become an independent research analyst. As the principal analyst of his firm, Zeus discusses what he has learned about research, including what prompts market transitions and his thoughts on how an analyst should evolve with the trends. He reveals some of the Cloud's greatest advantages as a technology, compared to traditional on-premises solutions. Tune in to hear more about innovations like seamless streaming across multiple devices, AI capabilities, real-time translations, and more, as well as his analysis of IoT and securing cloud networks, the SD-WAN revolution, and the catchphrase he wants to go viral.

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    039: Selling Results with Bill Stinnett

    In this episode, David and John interview Bill Stinnett, President and Founder of Sales Excellence, his corporate training and consulting organization. Bill has been in sales for almost 30 years; the last 17 of them have been dedicated to helping companies around the world improve their sales tactics and achieve their goals. Bill describes how he started his business and a few tips and tricks he shares with his clients, including sage advice from his father to "think like a fish". David and John also discuss Star2Star's relationship with Sales Excellence and how they are investing in their sales team and Partners using Bill's training tools. Tune in to hear more about how companies are embracing training, Bill's best practices for connecting with customers, John's Burger and Toothpick analogy, and more.

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    038: Sending Thnks with Brendan Kamm

    In our first episode of 2019, we reveal our new Heads In The Cloud logo as John Roth joins the team as a permanent host along with David and Graham! Join us in welcoming John Roth to the show's hosts.

    David and John welcome Brendan Kamm, Co-Founder & CEO of Thnks, to the podcast to discuss his company's innovative solution to building business with gratitude. Thnks is a corporate gifting platform that allows business contacts to send each other various gifts with just an email. Once a gift is sent, Thnks takes care of the rest so that colleagues can focus on their relationship rather than logistics. Brendan describes the philosophy behind Thnks and why it's so important in a digital world. He also describes the range of gifts available including cups of coffee, Uber rides, and song downloads, and some of his favorites including a full-size kayak and Weber grill.

    Brendan, David, and John share stories about how the ease of sending a gift to prospects, customers, and business colleagues can make a dramatic difference. Tune in to hear their stories (and more fun items available on Thnks), how Thnks got started in the midst of New York City, and exciting new features coming to the platform. Bonus: this podcast includes Breaking News from Thnks and farm animals!

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    037: The Insider Guide To Channel Management with Laz Gonzalez

    In this episode, David is joined once again by John Roth to interview Chief Strategy Officer, Laz Gonzalez, from Zift Solutions. Zift Solutions is a channel management solution provider, offering the tools for marketing, sales, and operations success. As Chief Strategy Officer, Laz works with clients to help them drive adoption and shares best practices for creating a stronger channel management strategy. Prior to joining Zift Solutions, Laz was an analyst in the B2B channel marketplace and held other channel-focused roles. He discusses Zift Solution's journey to becoming the leading channel management solution provider and the best practices of success in channel marketing, sales, and more, including his 6:3:1 ratio for managing Partner relationships. Tune in to learn more about Zift Solutions, the marketing elements that successful Partners embrace, and what Laz's favorite sandwich is! You'll also hear about how his Maltese Mix rescue pooch likes to root for the home team and what Cuban dishes he recommends.

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    036: Season's Greetings & Happy New Year with Michelle Accardi

    In this episode, David and John interview Michelle Accardi, President and Chief Revenue Officer at Star2Star Communications. Michelle covers a little bit of everything, from the holidays and plans for 2019 to her dynamic career, travel, pets, and food. From living and working in NYC as an aspiring actress to starting a job in sales and working her way up to management roles in various tech companies, you'll learn a little bit more about our President and how her path led to Star2Star. You'll also learn more about Michelle's passion for helping Partners succeed, her thoughts on true engagement, and why 2019 is going to be a record year for Star2Star. Tune in to hear about the new Sales Excellence Program, coming soon, reflections on 2018, Michelle's favorite sandwich, and how she ended up with four dogs!

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