In this episode, David is joined once again by John Roth to interview Chief Strategy Officer, Laz Gonzalez, from Zift Solutions. Zift Solutions is a channel management solution provider, offering the tools for marketing, sales, and operations success. As Chief Strategy Officer, Laz works with clients to help them drive adoption and shares best practices for creating a stronger channel management strategy. Prior to joining Zift Solutions, Laz was an analyst in the B2B channel marketplace and held other channel-focused roles. He discusses Zift Solution's journey to becoming the leading channel management solution provider and the best practices of success in channel marketing, sales, and more, including his 6:3:1 ratio for managing Partner relationships. Tune in to learn more about Zift Solutions, the marketing elements that successful Partners embrace, and what Laz's favorite sandwich is! You'll also hear about how his Maltese Mix rescue pooch likes to root for the home team and what Cuban dishes he recommends.